Comparative Study on Colors and Their Effect on Retaining Information

M. Gabriel, A. Gaite, B. Guillermo, Y. Ilagan, P. Indicio

Science, 2018


  Abstract

Cognition is an integral part of our lives; it is the mental action or process of acquiring knowledge and understanding through thought. Color, on the other hand, is scattered white light in all directions. Currently, white bond paper and black text is widely used. so this made the researchers think, “Is it really the most effective?” The purpose of this research is to help people know how to retain information in a more effective manner through the use of colored paper. The respondents were separated into two groups with four members each. Group A was assigned to memorize lyrics on the white paper and group B was assigned to red paper. In the first test, twenty minutes was given to the respondents to memorize the material. In the second test, one day was given to the respondents to memorize, and in the third test, three days. After analyzing the given tests, the results show that the use of red paper is more effective than white paper regardless of the time the respondents were given to memorize the song lyrics. The researchers accept the alternative hypothesis that color can have an effect in retaining information specifically a positive one. All of the tests that were taken show that respondents who used colored papers (red) were able to surpass the results of their fellow respondents who were given white papers.

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